De Rosa and Pininfarina announce their partnership and unveil the De Rosa SK Pininfarina - >De Rosa and Pininfarina announce their partnership and unveil the De Rosa SK Pininfarina

September 1st, 2015

Made-in-Italy excellence, two companies sharing the same values: family-owned business traditions, a passion for innovation, incessant search for better performance, artisanal production methods and attention to detail, love for beauty and design.

For 60 years, Milan-based Company De Rosa has specialized in the design and production of high-end bicycles, which have played a key role in competitive racing in Italy and abroad. In its 85 years in business, Pininfarina has produced design icons for the automotive industry, the luxury goods sector and architecture, which have become famous throughout the world.

SK Pininfarina embodies all the values expressed by the two Italian companies. Sportiness defined by elegant lines, excellent aerodynamics, easy handling and speed are guaranteed by painstaking analyses of stiffness, weight and material properties, conducted with the aim to place on the market an exclusive and highly reliable product, a bike reflecting the passion for speed that is a distinctive trait shared by De Rosa and Pininfarina.

"Passion and design are the keywords of our collaboration" says Group President Paolo Pininfarina, "Love for speed and high level performance. Design as a means to devise solutions that are innovative from the functional viewpoint and elegant in terms of aesthetics. The SK Pininfarina is a full embodiment of the values we share with De Rosa and the first result of what we hope will be a long-lived collaboration between our two companies".

"I am very proud that Pininfarina have chosen De Rosa as their partner to undertake a project whose strengths are extremely high quality and elegance" - points out Cristiano De Rosa, Managing Director of the company - "We want to give the world a bicycle that puts the heart into design, in that it combines passion, cutting-edge technology and all-round excellence, thanks to the joint efforts of the Turin-based design centre and our R&D laboratory. Form and function in the service of the most demanding cyclists."

The SK Pininfarina is the perfect synthesis of style and performance, specially designed for those seeking a high-end Italian-made bicycle as the epitome of aerodynamics applied to each and every detail.

Equipped with a carbon fiber frame produced with the innovative inner mold tooling technology, the bicycle weighs just 6.7 kg, making for improved performance. It uses Italian-made components, comes ready to be fitted out with mechanical and electrical parts, and is available starting today on the national and international markets.

ABOUT THE DESIGN

In its design, the SK Pininfarina personifies the elegance and the pure and clean lines that have always characterized Pininfarina and De Rosa's creations. In designing the new bike, the styling centre in Cambiano, Turin, has captured the essentiality that is the trademark of Pininfarina's creative research, interpreting the high-tech contents applied by the historic bicycle maker. Lines and details were developed with a view to reducing drag to the very minimum.

ABOUT THE FRAME

The frame by De Rosa meets a present-day need for high-performing bicycles that can be used in a competitive manner: for those wanting a racing bike, for triathletes, for those seeking nothing less than optimal performance.

The mix of high modulus carbon and fibers processed by hand at the De Rosa production centre ensures ideal stiffness without sacrificing comfort and stability.

A full range of solutions has been adopted to minimize drag by every conceivable means: internal wiring, fully integrated construction, an 86.5 mm wide bottom bracket shell, a 1 1/8" and 1 1/4" tapered steerer tube.

The inner mold tooling system is a veritable breakthrough, in that it ensures excellent end results: thanks to ultra-precision 3-D printing and the use of a special resin, the frame meets the highest standards in terms of lightweight and stiffness.

The same frame is available in 8 different sizes and colors drawing their inspiration from the four primary elements, which also served as a source of inspiration in fine-tuning the aerodynamic properties of the bicycle: air white, sea blue, fire red, earth black; and 2 two-color versions: fire red/earth black and air white/sea blue.

COMPONENTS

All components are fully in keeping with the product philosophy that went into the SK Pininfarina:

• Campagnolo Super Record EPS electronic group set
• Full carbon saddle by Selle Italia SLR
• Carbon handlebar integrate stem
• High profile wheels
• Vittoria Corsa SR inner tubes
• Dual pivot, direct mount braking system

ABOUT DE ROSA

Ugo De Rosa started building frames in 1953 in a small workshop in Milan. By 1958, his meticulously crafted frames had reached the Pro Teams and their riders including Moser, Merckx or De Vlaeminck; carrying each one to victory after victory. De Rosa would be best known for his relationship with the great Eddy Merckx, who asked De Rosa to become the official frame builder and mechanic for the Molteni team which he captained. The results were unprecedented as Merckx and his teammates won nearly all the major races including the Tour de France, the Giro d'Italia, Milano-San Remo and the World Championship. In 1981 Merckx again called upon De Rosa to be a technical consultant when he first set up his own bicycle manufacturing facility. "Mastercraftsman" Ugo De Rosa is closely linked with the name of the Italian racing bicycle and his name is part of a restricted list of frame artists, animators of that "movement" who, around the Sixties, with their skill and imagination were decisive in the success of the special bike "made in Italy". After sixty years of passion and dedication, De Rosa has become a household name of in the world of cycling and a cornerstone of perfection against which all modern classics are compared.

For more information about De Rosa visit: www.derosanews.com

DISTRIBUTION IN CANADA: LOGICA SPORT

De Rosa is distributed in Canada since the 1st of January, 2015 by Logica Sport; Montreal based company well established in the cycling industry with multiple cycling brands such as Diadora Cycling Footwear, Biemme apparel or Veloflex Tires. Logica Sport is committed to being a one stop shop for all retailers looking for specialty sporting good products. We offer selected brands that will offer innovation, technology and performance based products to answer to the market needs. We believe in hard work, customer service excellence and understanding the needs of the different individuals.

For more details and information about De Rosa or Logica Sport, please visit our website: www.logicasport.com.

Contact info: Logica Sport - De Rosa
Guillaume Bilweis
Marketing Manager
514-387-4090
marketing@logicasport.com

Logica Sport will distribute Apis Cycling Caps - Logica Sport is proud to become the North-American distributor of Apis Cycling.
The Italian brand will be completing the brand portfolio held by Logica Sport.
Pro Cycling Caps as well as Vintage Cycling Caps will be available in store from January 2015. Logica Sport is also giving you the opportunity to create a unique design and cycling custom caps at your colors.

Logica Sport is bringing a prestigious Bicycle brand from Italy: De Rosa - Logica Sport is proud to be the official distributor of De Rosa bikes in Canada. The Italian brand founded in Italy in 1947, is consider by many as one of the best Bicycle manufacturer in the world with High End Made in Italy bikes in carbon fiber. For more information please visit : derosanews.com

Team Movistar Ranked #1 in the 2104 UCI Rankings! - Team Movistar has been crowed Best Pro Cycling Team in the UCI ranking in 2014 for the second year in a row.
The Spanish Team is lead by a talented team including A.Valverde (UCI 2014 World Champion) and N.Quintana (winner of the 2014 Giro d’Italia).
All members of Team Movistar are wearing the Diadora Vortex Pro cycling shoes all season long as well as official team gear.

Nairo Quintana (Team Movistar) wins the 97th edition of Giro D’Italia wearing the Diadora Vortex Pro Cycling shoes. - The Columbian cyclist from Team Movistar wearing the Diadora Vortex Pro cycling shoes, won the 97th edition of the Giro d’Italia.
Nairo Quintana, a young and talented cyclist, won the prestigious race in front of his Columbian athlete R.URAN URAN.
Congratulations to N.Quintana and Team Movistar for this great performance.

Diadora Canada signs partnership with Pro Soccer Player Isey Nakajima Farran - Montreal Impact and Team Canada
Diadora Canada is proud to partner with Pro player from the Montreal Impact and Team Canada: Issey Nakajima Farran.
The Canadian midfielder played in different locations in Europe before coming back to MLS early 2014 first with the Toronto FC before joining the Montreal Impact.
Issey Nakajima Farran will be wearing the Diadora DD-NA2 GLX14 soccer shoes for the 2013/2014 and 2014/2015 seasons.

DIADORA ANNOUNCES NEW SPONSORSHIP DEAL WITH CYCLING MOVISTAR TEAM - Diadora and Movistar Team have just signed a three-years sponsorship agreement, starting in January 2014, which will see Movistar Team wearing the brand’s newest technological jewel - Vortex Pro racing shoe - during all competitions next season.

Movistar Team is the oldest professional cycling team. Ranked 1st in the World Tour 2013, with 30 victories in 2012 and 30 in 2013 season. It has more than 85.000 active followers and six communication channels.

Born in 1980, the team has achieves 7 Tour de France victories (Miguel Indurain, Pedro Delgado, Oscar Pereiro), 2 Giro de Italia, 3 Vuelta a España, Hour World Record, and more than 600 victories.

More ( Download PDF )

W Connection (Trinidad & Tobago) will wear Eletto Sport Apparel and Jersey - Eletto Sport becomes the official Team Supplier of the Pro Soccer Team W Connection playing in the TT Pro League in Trinidad and Tobago.
The Professional Team will be wearing Eletto apparel for the 2013/2014 and 2014/2015 seasons.
For more information on Pro Team W Connection, please visit our website elettosport.com

Logica Sport at BTAC Expo Cycle - Montreal - Logica Sport is glad to take part in the BTAC Expo Cycle in Montreal, the biggest cycling show in Canada.
From September 8th to September 10th, Logica Sport will be located at booth number 819 to showcase our latest product collections & innovations including:

• Diadora footwear collection
• Biemme Cycling, Triathlon and Running inline collections
• Veloflex Tires
• Stella Azzurra Handle bar
• Enervit Energy Products

Logica Sport is also a major supplier of a variety of custom products; see a list of custom opportunities that can be offered to your shop:

• Biemme Custom Cycling, Triathlon, Running and XC Ski apparel
• LACORSA custom socks + apparel
• Stella Azzurra custom store handle bare tape for the ultimate marketing tool
• Heat transfer logo options for quick delivery and extremely low minimums on your shop clothing

January 18th 2012 - MONTREAL - Logica Sport is pleased to announce that we have signed Milos Kocic of Toronto FC. Kocic is a great goalkeeper and has a great future ahead of him. Kocic will be wearing Sells Goalkeeper gloves along with Diadora footwear for the season commencing March 7, 2012. We are very excited to have Kocic on our team.

For more information, contact marketing@logica.ca

October 2011 - Eletto Sport launches new logo as of January 2012. 'The logo was carefully designed' to offer sleeker looking products that would reflect our innovative designs and quality products explains', 'brand manager for Eletto sport, Gianpiero Incollingo. You will be able to find the innovative logo on new merchandise in store this Spring. Check back here in April for the full catalogue collection for spring 2012

July 26th 2011 - Diadora's Cadel Even, 2011 TOUR DE FRANCE WINNER. Yellow, the French color of triumph, is on his heart and feet with Diadora's 'yellow arrow'. The 'yellow jersey' is his. Cadel Evans has won the Tour de France wearing Diadora shoes, once again on the highest step of the podium of world cycling. Australian-born Evans was first a world level mountain bike champion before becoming a road cycling professional, specializing in stage races. He won the 2009 Road Cycling World Championship title on 27 September, 2009, in Mendrisio, Switzerland. In 2010 he won the Walloon Arrow and in 2011, after winning a stage at the Giro, he won the Tirreno-Adriatico and the Tour de Romandie. The prelude to his triumph in the Tour de France arrived with his victory of the tour 4th stage and his spectacular Grenoble time-trial.

July 25th 2011 - Check out Diadora's Facebook page for a sneak peak of the new fall 2012 collection.

June 3rd 2011 - Enervit's Francesca Schiavone is set to play in the final match at Roland Garros. After the Victorious Semi final match against the French Bartoli, the Enervit athlete Francesca Schiavone will play tomorrow against the Chinese Na-Li. She will attempt to win the prestigious tournament for a second consecutive year. Francesca and Roland Garros, another great success of the 'RED' power.

February 2011 - Enervit announces today that Logica Sport will have the sole right to distribute their products in Canada. For more information on Enervit products click here.

September 2010 - Biemme America is now on Facebook. Follow the Biemme Teams and the collection sneak peaks.

June 2009 - Logica Sport branches out into the US Market with Biemme Product. Biemme Sport announced yesterday that Logica sport, their Canadian distributer, will now handle the distribution for Biemme in North America. 'I see this as a sign of trust and confidence' explains Tony Incollingo, 'Since June 2000, we have continuously increased Biemme sales in Canada and I am confidant that we will do the same for the US Market'. Logica sport is a soccer and cycling distributer that specializes in high quality performance apparel.

March 2009 - Logica Sport and Veloflex teamed up together to supply the Canadian Market. Logica sport will be the exclusive distributor for the Veloflex products in Canada. 'We are very excited to be working with Veloflex. They produce High quality tires and we are thrilled to offer this product to the Canadian Market' Says Tony Incollingo, Sales Director at Logica Sport. Known for its very high quality tires, Veloflex produces handmade tires out of Italy to this day and is now considered a leader in its market for competition quality tires.For more information on Veloflex products, click here..

January 2009 - Logica sport is thrilled to announce that starting February 2009, they will offer Stella Azzura product to the North American market. Stella Azzura provides some of the most innovative Italian road cycling products on the market today. 'We are thrilled to be teaming up with Stella Azzura' explains Leo Incollingo, Brand Manager, Cycling Division of Logica sport. 'They offer specialized cycling products and it will be a great addition to our cycling portfolio'. For more information on Stella Azzura products click here.

December 2008 - Logica Sport announces that starting January 2009, they will be the new Canadian distributer for Diadora soccer products in Canada. A few months back, Diadora and Logica sport teams up and attacked the Cycling market in Canada. They are now expanding their operations into the soccer market. The full line of product will range from soccer shoes, to shin pads, balls, uniforms and accessories. Look for Diadora in stores near you as soon as the New Year rolls in.

June 2008 - Diadora chooses Logica Sport for Canada. The Italian brand announced yesterday that it will be Logica sport distributing the Cycling shoes that so many have worn up to date for the Canadian Market. Diadora is a major player in the sporting industry. 'We are glad to be working with Diadora and what better time to team up during Diadora's 60 year anniversary. Many legendary players have worn Diadora and this Italian brand is like a legend itself' explains Leo Incollingo, Logica Sports Brand manager, Cycling Division. For more information on Biemme Sport products click here.

April 2007 - Logica Sport moves to a new location. The 10000 square feet state of the art location will provide Logica Sport with the space and technology they need to keep up with the increasing demands. 'With this new warehouse, we will be able to offer more diverse product lines as well as increase our shipping productivity to keep up with our customers needs' tells Gianpiero Incollingo, Brand Manager at Logica Sport. Logica Sport is committed to be a one-stop-shop for all sporting good retailers and will keep adding innovated lines to its portfolio to keep up with the changing market needs.

2002 - logica sport' moves to a new warehouse to keep up with increasing demands for the brands they distribute.

June 2000 - Logica Sport is pleased to announce that they will diversify into the cycling market with Biemme Cycling. Biemme and Logica sport teamed up last year to bring the Italian soccer product to the Canadian Market. After the great success, Biemme offered the exclusive right to distribute Biemme Cycling to Logica Sport. Biemme offers top of the line breathable and flexible fabrics such as Coolmax', Lycra and Jacquard to help athletes' performance during their physical activity. It has been adapted for different climates and body types.' Biemme also specializes in custom and semi custom cycling clothing that will answer to the today's market needs. For more information on Biemme Sport products click here.

March 1999 - Logica Sport is thrilled to announce that Biemme Sport Soccer products will now be available in Canada. 'We are glad to team up with Biemme Sport and bring the Italian specialty clothing to the Canadian athletes' tells Tony Incollingo, Sales Director for Logica Sport. Biemme Sport sponsors numerous soccer teams in the first division such as Vicinza, Cagliari and Chievoverona.

June 1997 - Valsport announced today that Logica Sport will be the exclusive distributer for their Soccer line in Canada. We are very excited to introduce this innovative brand to the Canadian market explained Tony Incollingo, Sales Director for Logica Sport. Valsport is a brand that focuses on high quality soccer footwear with a long history dating back to 1920.