Ugo De Rosa - Everything began just after the war. It was 1947; I was 13 years old and crazy about bikes. It was the time of the Sunday magazine, the Domenica del Corriere, with its covers drawn by Walter Molino illustrating the feats of Bartali and Coppi. For me, it was a time for studying but also for dreaming. And in the workshop of Filippo Fasci, one of my relatives, I dreamed of building myself a bike and becoming a champion. It was in that little workshop that my destiny was decided.  When I was 18 I set up business on my own and began this difficult but wonderful adventure that I am still experiencing today, with the same strength, desire and enthusiasm as in those early years.

His charismatic figure is closely linked with the name of the Italian racing bicycle and his name is part of a restricted list of frame artists, animators of that “movement” who, around the Sixties, with their skill and imagination were decisive in the success of the special bike “made in Italy”. Advocate of a philosophy based on healthy realism, according to which “first you have to know how to make bicycles, and then know how to sell them”.

In fifty years of activity Ugo De Rosa has brought his business from a small workshop to one of the world’s finest companies linked with the cycling world.

In 2014, the carbon will be the material to evolve and which will be more " imaginative " work: here you will see the difference between the various manufacturers because the methods of composition of the fibers, the different resins , methods of bonding will be the ground on which diversify and compete. True to the philosophy of the early years, De Rosa will continue to work on steel, titanium, aluminum, carbon exploiting constructive creativity and thoroughness, the international market knowledge of Cristiano, the research and development of the Officina De Rosa. De Rosa will be a two-speed: able to create a standard middle class and at the same time to create top-level products in which to pour the latest research and know-how. And Mr . Ugo? Supervises and encourages innovation because ...

"Nothing extraordinary is ever born by a formula but by imagining what is not there and do it"